In China, live-stream sales success stretches from wealthy influencers to savvy farmers
Published on: Sunday 09 January 2022
In last year’s Singles’ Day sales, China’s e-commerce platforms hit a record US$151 billion gross merchandise value, a sign that live-stream retail is booming.
News source: https://www.scmp.com/news/china/article/3162732/china-live-stream-sales-success-stretches-wealthy-influencers-savvy
